Nova Elixr is an advertising and marketing agency based in Jharkhand aiming to help businesses transform their digital identities leading to more leads and conversions.

The Challenge

Nova Elixr was just starting out and wanted to build a strong brand presence across social media platforms.

While most other brands think social media channels are just a way to promote their service. Novaelixr wanted to give value from their experience and expertise in various domains, including Marketing, Advertising, SEO etc., by sharing helpful tips and resources on their social channels.

They wanted someone to translate their vision into social media design.

The Approach

The first step was to identify their vision, goals, and preferences so we could develop a Design Strategy and Brand Social Media Design Kit that aligned with their requirements.

'Nova Elixr' is a fusion of two concepts: 'Nova' represents your brand and 'Elixr' is the magical secret sauce that makes your brand shine brighter. This concept became the base of my design strategy, and I ensured it resonated in Nova Elixr's entire social presence. For the design kit, starting with the color palette, they had their primary color as purple, with a couple of brand typefaces as part of their brand kit. Then, I suggested adding two more colors, yellow and off-white, to complement their primary color.

After completing these essentials, I added geometric shapes & patterns, subtle textures, and 3d illustrations to add a playful, modern, and creative flair to the design kit.

The Solution

Now that the design kit was ready, we started on the grand launch of Nova Elixr's Instagram.

I discussed with the Nova Elixr content team, and we decided to go for a 4 X 3 grid covering all prime solutions with which Nova Elixr helps their clients. As it was the brand intro, I went with the brand's primary color to kick in the psychological brand-color relation in the viewer's mind, along with adding a few 3d illustrations to explain each solution they provided, making it playful and modern.

After the brand intro, we focused on sharing insightful tips and helpful resources packaged into bite-sized content in the form of carousels. I suggested a particular posting pattern where we used a color theme for three posts and then switched to the next color for the next three posts and so on, making the feed look more consistent, lively and unique.

The Outcome

We achieved our goal of building a solid social media presence by sharing valuable content that was easy to consume. With a unique and consistent design, the content effectively communicated the brand values helping in building credibility and creating brand recall.