Suraasa, a multinational EdTech platform, empowers teachers by catalyzing their career growth, igniting inspiration in millions of young minds to aspire towards becoming impactful, high-achieving, and well-compensated teachers.

Suraasa strives to build a network of next million skilled teacher by helping and guiding them right from the start of their journey to becoming one of the top 1% teachers in the world. They offer Internationally accepted programmes which help not only help teachers learn 21st century pedagogy skills but also get teaching opportunities in countries like USA, UK, UAE and India.

The essence of crafting Suraasa's about page was to offer users and potential customers a comprehensive insight into the ethos, journey, vision, and mission that define Suraasa. This pivotal page encapsulates Suraasa’s narrative, showcasing its evolution, purpose, and aspirations.

My primary objective was to craft a visual narrative that resonates deeply with visitors, effectively communicating the essence of Suraasa. This entailed conceptualizing an information architecture that transforms the entire page into a cohesive story. Each segment was designed to intertwine seamlessly, forming a cohesive narrative enriched with compelling content and captivating yet minimalist visuals.

The deliberate structuring of the information aimed to create a journey-like experience for the viewer, ensuring that every section seamlessly connects, guiding them through Suraasa's story. The strategic use of stackable cards and engaging animations was instrumental in enhancing the overall user experience, immersing visitors in a visually stimulating and delightful exploration of Suraasa's identity and values.

The goal was to not just convey information but to evoke an emotional connection and resonance with the audience making their interaction with the about page more engaging.